The Sales Funnel For Effective Online Marketing
For centuries, the sales funnel has been an an integral part of traditional business and marketing. I have observed that funnels for Internet business are becoming increasingly well-known.
It is clear that people want to know more about this idea and how they could use it to improve their online business marketing efforts. Read further to find out more about how to use the sales funnel for Internet marketing.
What is the Sales Funnel?
A marketing funnel is not an actual funnel. In this case, the use of the term funnel is to visually describe the process of selling from beginning to its conclusion. Since it has a broad opening for customers who are "Unqualified Prospects" on the top and a much narrower opening to convert sales in the middle, the term funnel is an accurate comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
People who are "unqualified prospects" will be found at the upper end of the funnel. This is those who have not spoken to you but may be interested in your products or services. After a few sales and promotions, you will have gotten people who have purchased your product or service.
The effectiveness of a lead generation funnel is also due to the capability to monitor the activities of your customers at various stages of the sales process. The sales funnel allows you to anticipate the amount of potential customers that will ultimately become customers by calculating the prospects who are qualified at each step.
The sales funnel allows you to determine the areas where your sales strategy is not working and where it is succeeding. It can also help you determine if your campaign isn't reaching enough customers. This will help you to decide where to focus your efforts to help achieve your marketing goals. It is a tool to monitor and evaluate the sales process of your customers.
The Front- End or Sales Funnel The top
The front of your sales funnel must be the most active component of your process. This area requires consistent testing. You'll discover virtually limitless front-end strategies limited only by your imagination and resources.
The primary objective is to attract new clients and then convert them into buyers.
When a potential customer opts-in to your offering, they are "qualified". This is the point of the sales funnel that the prospective customer, or "Unqualified Prospect" becomes qualified leads due to an action that actually demonstrates they have the potential to buy your product or service.
In order to make your front-end efficient it is essential to drive targeted traffic towards your website, blog or squeeze page blog. PPC advertisements, article marketing, banners, PPC advertisements, social media (Google+ Twitter Facebook YouTube), YouTube, banners, blog posts, forum posting and other resources are some of the most effective methods and sources.
There are a variety of ways to "qualify" an "unqualified potential customer. A squeeze page is one of the most efficient ways to "qualify" the unqualified prospect. It allows you to offer something of value, relevant to your products or services, that people can receive for free or at a significantly discounted price in exchange for the email address they provide. The products included include newsletters, videos ebooks, eBooks, email courses, and other related reports.
We can realize that the front end of the sales funnel is the place where people are drawn into your sale funnel. What about the back-end?
The Bottom of The Funnel: The Back-End
The back or bottom of your sales funnel is the place where most profits and sales are generated. It typically contains your highest priced products. They all belong to the same subject however in different formats such as video, audio or live interaction.
The primary difference between the front-end and back-end is the kind of client, as well as the cost of the service or product being provided.
Although it is the case that only 1% of those who enter your front-end will be able access your back-end, this small percent may not be of any significance. This is fine, given the fact that this select few will be investing more money.
While front-end services and products may be less expensive than $100 but back-end products and services typically cost at the range of hundreds to thousands. This make the bottom or back end of the funnel sales funnel to be the primary source of income for your Internet business, it's also the most reliable and stable area in this sales process.
As I mentioned the sales funnel can be as simple or as complex as your imagination or resources allow.
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