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What is a Marketing Funnel

Apr 6

What is a marketing funnel? And why should every marketer use one?

It is a marketing strategy that is designed to draw new customers to your website. It's a sales process in which a visitor comes to your website to find information that could solve a problem. But, with the help of certain tools, you will learn how to build a relationship with each visitor.


This will allow you to fully understand your visitors' needs. This will allow you to provide the best information possible to all visitors. If you are able to gain trust from a visitor they're more likely to buy your products. This visitor will then become a client.

In time, many customers turn into extremely loyal customers who are willing to buy any item that you promote on your site. A marketing funnel is comprised of the various steps of the sales process will transform a regular website visitor into a loyal customer who wants to buy everything that you can throw at them.


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This is the main objective for any online marketer. It is achievable by utilizing a funnel that is well-designed.

Your efforts to market are capturing the attention of people, and bringing them into your funnel. After they have completed the form on your PERSONAL lead capture page, they will be added to the funnel. I use the word "personal" because nobody will ever opt-in to your lead capture for business page. They are looking to become as a leader, not a company.

The page for lead capture is the entrance into the funnel. When they click the "Sign up Now" or "Enter Here" button, they are entered into an entirely new idea in network marketing.

The best aspect is that they are qualifying themselves to be able to do it. It's their decision. You've not sold them anything, except that you're an instructor, leader and someone who will help them get more leads, and more money into their business.

This is the way the typical marketing channel functions.

To attract and qualify customers to your product To attract and qualify people to your products, you must provide them with an opportunity to win a prize on the "front end". You will need to sign up to get the product (also called opt in) and then enter your email address as well as name. They will then be added to your email marketing list.

Now, you've got those contacts on your list of email addresses and can send other similar offers that they might be interested in.

By signing up for the free offer will take you to a webpage with low-price offers or a "trip wire offer". This is the point where they go to the "back-end of the funnel."

If they buy the low priced offer then they'll be taken to a different offer at a higher price (normally called an upsell). If the buyer purchases the higher-priced offer, they'll be taken to the next related product at an even higher price. The process could be repeated for a number of years.

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For more details, visit this channel.

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